> For the complete documentation index, see [llms.txt](https://gorillaecosystem.gitbook.io/gorilla-ecosystem-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gorillaecosystem.gitbook.io/gorilla-ecosystem-docs/the-gorilla-ecosystem/roadmap-60-completed.md).

# Roadmap (60% completed)

### 🛣️=Done 🚘= In progress

## Q1 2022

🛣️Project, social media, and docs: Jan 25 2022

🚘[Marketing push round 1](#marketing-push-round-1): Jan  25 - Feb 12

🚘Presale: Feb 8, 2022

🚘Public sale: Feb 12, 2022

🚘NFT Launch: TBA

🚘[Marketing push round 2](#marketing-push-round-2): Feb 12 -onwards

🚘Devolopment of Dapps begins: Feb 13

🚘Investments begin (using investment funds): Feb 13

🚘Launch of dapp #1: TBA

🚘[Marketing push round 3:](#marketing-push-round-3) When dapp #1 launches

## Q2 2022

🚘Launch of dapp #2: TBA

🚘[Marketing push round 4:](#marketing-push-round-4) After dapp 2 launches, ongoing

🚘[Cross chain liquidity:](#cross-chain-liquidity) TBA&#x20;

## More info about individual targets

### **Marketing push round 1:**

Goal: To build a community, and spread the word about the project so that there are investors for the presale.

Why: 15% of funds raised from the presale are to be used for marketing and development.

Methods of execution: Paid shilling, Influencer giveaways, whitelist giveaways, promotion by influencers

Paid from: Founders pocket&#x20;

### **Marketing push round 2:**

Goal: To educate and inform users about the project, and turn eyes into investors.

Why: To create a larger community, and gather more investors, who would then also be users of the dapps we build.

Methods of execution: Influencer collabs (youtube videos, AMA's, posts), informational shilling, airdrops, and giveaways, listings on coin tracking sites, and centralized exchanges

Paid from: Marketing funds

### **Marketing push round 3:**

Goal: To attract users for our dapps

Why: Attracting users for our dapps gives our token utility, as profit from the dapps will be used to buyback and burn Gorilla Token.

Methods of execution: Marketing push to the existing community, (built through marketing push 1 and 2), Influencer collabs (youtube videos, AMA's, posts), giveaways and contests for users who use the dapps, paid ads, listing on bigger centralized exchanges

Paid from: Marketing funds

### **Marketing push round 4:**

Goal: To grow the ecosystem as a whole. (attract more users to our dapps, and gain a bigger market cap for Gorilla Toke)

Why: So we can become the No.1 one-stop defi shop on the AVAX blockchain

Methods of execution: Paid ads, Influencer collabs (youtube videos, AMA's, posts), merch drop (awareness boost), giveaways, and contests

Paid from: Marketing funds

### Cross-chain liquidity

Goal: To make our token accessible on various EVM compatible blockchains, and gather exposure and investors from said EVM compatible blockchains&#x20;

Why: To grow the token market cap as a whole

Methods of execution: Add initial bridging liquidity, create lp pools and add initial liquidity to lp pools on said EVM compatible chains, work with devs to make our token available on different EVM compatible chains

Paid from: Marketing funds, AVAX-GLA LP pool (small amounts of liquidity withdrawn to be used as initial liquidity on other chains)
